STANLEY/STELLA 2025
DS OWNER
CARMEUSE 2021 - 2023
DS CONSULTANT
DEMATIC 2020
UI DESIGNER

Intranet redesign

Information architecture, user research, visual design and deployment in 18 days.

SENIOR UX DESIGNER

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Introduction

Stanley / Stella (ST/ST) requested support in redesigning and deploying their Intranet site, as its owners felt the current version did no longer meet their needs. This was a brief project of 18 days.

Key responsibilities

Approach

The work in the project included the following activities

  • Expert review of current Intranet
  • User workshop
  • Information architecture
  • Redesign
  • User testing
  • Deployment

Expert review

For the expert review I did the following:

  • Create a hierarchical diagram of the current site structure
  • Identify content types based on the classification of internal communication content as
    • Content that informs
    • Content that inspires
    • Content that connects people
    • Content related to (internal) services
Flowchart-style diagram showing a software interface with multiple screenshots arranged in groups, connected by a sitemap-like structure listing sections such as Home, Branches with country names, HR Resources, and Community.
Expert review board (Figjam)

User workshop

To compliment my own insights, I organised and facilitated a user workshop, featuring Stanley/Stella employees from different departments. In order to select the participants, I presented to my project manager a set of characteristics and asked her to identify people that meet both ends of each.

Four participant profiles showing roles and sliders for years of experience, tech literacy, organizational citizenship, thinking orientation, and initiative orientation.
Example from the participant profiling exercise (Figjam)

The workshop lasted one hour. To abstract the technical layer of the Intranet and enable the participants to focus on purpose and content of different pages, I used the metaphor of a building. I presented to the participants a set of "rooms", each one serving a different function. I asked the participants to select the rooms they see fitting to include in the intranet, or invent new ones. In the second part of the exercise, I asked them to fill their 'building' with content, using the same typology I used in my expert review.

Redesign

The combined insights from expert review and user workshop informed the key decisions that drove the redesign of the Intranet:

  • Simplified structure with 6 primary pages, each one serving a specific purpose
  • Leveraged Share Point features of audience targeting, in order to customise content such as links to policies and news according to what is relevant for each office.
  • Introduced the use of Viva Engage / Yammer in order to create global and local community spaces encouraging horizontal communication.

My visual approach was based on the use of diagonal of the Stanley/Stella logo as a decorative element and the combination of neutral greys with colors from their clothes collection to create a dynamic yet familiar look & feel.

ST logo and the word INTRANET with six colored squares below, each containing a diagonal slash symbol in varying colors. Visual style tiles
Stanley/Stella SharePoint intranet homepage showing navigation menu, main sections for News, Our DNA, Community, Our offices, New joiners, Resources, company stats, welcome message, and upcoming events.
SharePoint page of Stanley/Stella intranet showing resources for documentation, policies, accounting, travel, branding, business objectives, and welcoming guests, with a banner image of three smiling young adults.
ST/ST intranet page showing office locations in Belgium Brussels and UK Birmingham with images of office buildings and teams.
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