Intranet redesign

The work in the project included the following activities

• Expert review of current Intranet
• User workshop
• Information architecture
• Redesign
• User testing
• Deployment

For the expert review I did the following:

• Create a hierarchical diagram of the current site structure
• Identify content types based on the classification of internal communication content as
  • Content that informs
  • Content that inspires
  • Content that connects people
  • Content related to (internal) services

The expert review produced the following insights:

• There is an uneven distribution of content types both in terms of volume and page they belong to.
• There is a difference in user experience according to office the user belongs to. While the employees in Brussels and the headquarters use the homepage to get access to services, the other offices have a dedicated page for it.
• This approach also creates a lot of pages with little use. Given that ST/ST is growing, with new offices opening worldwide, the number of pages will explode.

User workshop

To compliment my own insights, I organised and facilitated a user workshop, featuring Stanley/Stella employees from different departments. In order to select the participants, I presented to my project manager a set of characteristics and asked her to identify people that meet both ends of each.

The workshop lasted one hour. To abstract the technical layer of the Intranet and enable the participants to focus on purpose and content of different pages, I used the metaphor of a building. I presented to the participants a set of "rooms", each one serving a different function. I asked the participants to select the rooms they see fitting to include in the intranet, or invent new ones. In the seconda part of the exercise, I asked them to fill their 'building' with content, using the same typology I used in my expert review.

Key insights derived from the workshop:

• There is a clear need of understanding where to find what in the Intranet.
• There is a need of a single space for all official structured content and documentation.
• There were a lot of ideas for more informal content and a space for horizontal communication between colleagues. 

Redesign

The combined insights from expert review and user workshop informed the key decisions that drove the redesign of the Intranet:

• Simplified structure with 6 primary pages, each one serving a specific purpose
• Leveraged Share Point features of audience targeting, in order to customise content such as links to policies and news according to what is relevant for each office.
• Introduced the use of Viva Engage / Yammer in order to create global and local community spaces encouraging horizontal communication.

My visual approach was based on the use of diagonal of the Stanley/Stella logo as a decorative element and the combination of neutral greys with colors from their clothes collection to create a dynamic yet familiar look & feel.

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